Aura goes beyond typical data removal—it’s designed as an all-in-one privacy and security suite. Scroll down to find out what's behind their marketing claims...
30-day money-back guarantee
Aura is a US all-in-one security suite that combines broker removals with identity and device protection.
Aura combines multiple tools in one place: VPN, antivirus, data removal, identity theft protection, credit lock, and more.
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Aura states that it covers 425+ brokers. Although it includes many marketing brokers, it misses some major people search sites.
Monthly rates, when billed annually: $12 for individuals and from ~$6.40 per adult family plan member.
Founded in 2017 as iSubscribed; became Aura in 2019 after acquiring Intersections (Identity Guard).
Two things are worth mentioning: people-search coverage is thin, with 65 entries, 50 of which are CourtRecords mirror pages. It also omits major platforms such as Spokeo, BeenVerified, and Intelius. By contrast, Aura’s coverage list includes 221 pages, that are not typical data brokers (mostly local newspaper mastheads and media brands).¹
* We used the CCPA definition. Under it, first-party collectors collect your data when you interact with them and may use tracking cookies to serve you ads. However, they are not legally classified as data brokers because they do not derive a legally defined threshold of their revenue from selling that data to third parties.
A single all-in-one tier: automated removal from 425+ brokers bundled with ID theft, credit and device protection; 14-day trial.
Individual (1 adult, 10 devices): $15/mo billed monthly or $12/mo billed annually (~$144/yr).
The answer is short here: nothing. Aura offers only one tier for individuals.
Pricey for removal only: $12/mo vs Incogni's $7.99, Onerep's $8.33, Cloaked's $9.99; Optery Extended ($12.42) adds a human agent.²
Each adult gets full Individual features; Family adds kids' tools: 5 adults + unlimited kids. Monthly or annual billing.
Couple $29/mo or ~$264/yr ($22/mo) annual; Family $50/mo or ~$384/yr ($32/mo) annual. Family ≈ $6.40/adult/mo annual.
Each adult gets their own, private account; only the owner can add members and see kids' data. Removal scope same as Individual.
Aura's prices are comparable to those of the most expensive data removal plans, given the wide range of features included.
To use all available features, install the Aura mobile app and browser extension—it will make the whole removal process easier.
Phase 1
After signing in, you'll be asked to fill an authorization form. You can also install a browser extension and download the mobile app.
Phase 2
Aura starts with an initial scan, running your personal information against the databases of the brokers it covers.
Phase 3
It takes up to 30 days to see first requests completed (timing may vary by broker).
Phase 4
Aura performs daily re-scans. This is a notable difference—most data removal services re-scan every 30 or 60 days.
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Current or former legal name, state, and phone number.
Even though Aura doesn't offer custom removals, you can submit new data brokers to be covered by automated removals.
You can get assistance on harder cases through the Aura app (this service is available only there).
The Aura data removal service (DRS) has not yet been independently tested.
You can check your removal progress on the web or in the Aura mobile app.
The Data Removal card provides a list of contacted brokers and their removal status.
You can check the date of the latest request sent to a specific broker.
Aura doesn't send reports on the data removal process.
"Completed" status of removal request in the dashboard.
Due to the short free-trial period, it's not possible to check Aura's data removal service for free. Things to watch for: you must cancel at least 24 hours before the trial ends or you'll be charged automatically; the 60-day refund covers annual plans bought on Aura's website or by phone only (monthly, app-store and reseller plans are excluded); the 60 days are counted from the trial sign-up date.
Aura is a privacy bundle, covering all features would take a separate article. We focused only on the most interesting features.
Submits removal requests to Google for exposed info. Just provide a link to Google's search results, and Aura handles the rest.
Allows you to create aliases when signing up for online accounts. It requires installing Aura's Password Manager extension.
Scan your email inbox for registration and setup emails and compile a list of unused accounts.
After you sign in, dark web monitoring automatically tracks your name, email, phone number, and SSN or SIN.
Aura’s data removal is useful to some as part of its broader identity protection, while others see it as too limited on its own.³
Users like having broker removals, monitoring and alerts in one app instead of paying for several services.
Some users reported dozens to 100+ broker listings removed and like seeing which brokers were handled.
Some users credit data removal plus call screening for fewer spam calls and texts.
Some say Aura shows requests were sent but not whether they worked, and ask for before-and-after proof.
Users comparing Aura with dedicated removal tools say it covers fewer large brokers and does the minimum.
Reviewers cite unexpected broker-removal charges, auto-renewals and disputes over refunds.
Only 15 of 448 Trustpilot reviews mention data removal. The footprint is thin, even after adding ten first-hand Reddit reviews.
The ShinyHunters group exposed about 900,000 of Aura’s marketing records. Aura says no core credentials were compromised.
Aura says it encrypts sensitive data, holds ISO 27001 certification, and has passed its SOC 2 Type 2 examination.
Aura is strongest as a household privacy bundle, not as a standalone choice for deep data removal.
$144/yr is hard to justify for removal alone: real coverage is thin and there are no custom requests. You buy it for the bundle.
Aura is most appealing for larger households. For one or two children, paying $384/year may not make sense.
Aura may fit if an antivirus, a VPN, and identity or credit monitoring matter as much as removals. Otherwise, pair it with a DRS.
Let Incogni find your exposed data and help take it down for you. Try it risk-free for 30 days, with a money-back guarantee.
Cancelling ends monitoring and account access at the end of your billing cycle, for you and any plan members. Aura gives no deletion timeline: it keeps data as long as needed or legally required. To have it erased, submit a request via Aura’s Privacy Portal or [email protected].
Aura is worth it as a privacy and security bundle, especially for a large household, where its annual Family plan works out to about $6.40 per adult per month. At $12/month for one person, it's expensive for data removal alone, since dedicated services provide deeper removal options.
Aura makes sense as a broad privacy suite, combining data removal with identity monitoring, credit tools, an antivirus, and a VPN. It's less convincing as a removal-only choice because coverage is thin in key people-search categories, custom removals are unavailable, and proof of success is limited.
The Reddit footprint on Aura's data removal is thin: 41 posts, 10 first-hand reports (5 positive, 3 mixed, 2 negative). Users like having everything in one bundle; a couple report real cleanup, and a few ask whether Aura shows proof of removal.
Only 15 of 448 Aura Trustpilot reviews (3%) discuss data removal, too few to judge. The 6 company-invited ones are positive; the 9 organic ones split (4 positive, 5 negative). Two reviewers say Aura doesn't show whether removals worked; one was billed an extra $24 for removal.
Yes. BBB lists 197 in three years; 76 are marked resolved, and 121 are answered. Most concerns involve renewals, cancellations, and software, and at least one concerns the data removal feature (a browser add-on requirement). Aura typically apologizes and refunds.
1 Aura, “Data Removal Service,” accessed October 13, 2026, https://www.aura.com/data-removal-service. Broker counts are based on the list of covered sites on this page (426 entries). First-party collectors and public sites are not counted as data brokers.
2 Prices are calculated based on annual subscriptions.
3 Based on 56 public comments and reviews about Aura's data removal feature (41 Reddit posts and comments, Jan 2025 – Oct 2026; 15 US Trustpilot reviews, Oct 2025 – Oct 2026), after excluding identity-theft content and affiliated, promotional, duplicate, and off-topic content.
