Cookie Policy
General information
When you use the Incogni website www.incogni.com (‘Website’), we may use cookies, pixels and similar technologies (all together ‘Cookies’) to ensure the proper functioning of the Website and to improve our services and the Website.
This cookies policy (‘Cookies Policy’) is an integral part of Incogni’s Privacy Policy and it explains:
- what Cookies are;
- why we use Cookies;
- how we classify Cookies and what type of Cookies we use;
- how to manage Cookie preferences.
What are cookies?
Cookies are small data files stored on your devices (like computers and smartphones) when you visit our Website. Cookies serve various functions, from improving Website performance to enabling personalized user experiences (e.g. to remember your password) and maintaining secure and necessary communications.
For more comprehensive information about Cookies and their roles, informational resources such as https://knowcookies.com/ or https://allaboutcookies.org/ are available.
Why do we use Cookies?
We use Cookies for various purposes, including:
- to ensure the efficient and secure functioning of the Website and its functionalities;
- to detect and prevent fraud;
- to remember visitors‘ preferences on the Website;
- to recognize returning visitors to the Website;
- to analyze your browsing habits and to personalize your browsing experience;
- to offer discounts;
- to gather statistical information about the number of visitors to the Website and their use of the Website;
- to display advertisements and customized advertisements.
How do we classify the Cookies we use on our Website?
Cookies may be categorized using various criteria, such as by the entity managing them (the source of the cookies), the duration for which they are active (cookie lifespan), or their intended function (the purpose of the cookies).
Below we describe how we classify Cookies:
By origin: | First-party cookies: these cookies are set directly by us |
Third-party cookies: these cookies are set on users' devices by third-party services integrated into our Website |
By duration: | Session cookies: these short-lived cookies disappear once you end your browsing session and close the browser |
Persistent cookies: these cookies stay on your device for a predetermined period ranging from several days up to several years, or until you choose to manually remove them |
By purpose: | Essential (necessary) cookies: these cookies are crucial for the core operations of our Websites, and they're automatically placed on your devices to keep things running smoothly—no explicit consent is needed |
Analytic cookies: these cookies help us to understand your browsing behavior. They track which parts of our Website you find most engaging and flag any areas where you encounter an error. They allow us to make improvements to our Websites and analyze their performance | |
Marketing cookies: these cookies are used to track user activity and sessions so that we can deliver a more personalized service. Marketing cookies are set by third parties with whom we execute marketing campaigns and allow us to provide marketing relevant to you |
What types of Cookies do we use?
Our website employs third-party Cookies to support a variety of functions. While some are vital for our website's operations, others fulfill ancillary roles. These cookies contribute to efficient traffic distribution across our servers and assist us in recognizing issues related to website security or performance. Additionally, they play a part in refining our product offerings, shedding light on user engagement for the improvement of our services, and informing our marketing and communication strategies.
Our list of current Cookies includes:
Cookie name | Cookie expiry | Provenance | Purpose | Cookie category |
|---|---|---|---|---|
_inco-* | Never | Incogni | Required for application to run. | Necessary |
__cf_bm | 1 day | Third party (Cloudflare) | Used to read and filter requests from bots | Necessary |
paddle_session | 1 day | Third party (Paddle) | Used to store some paddle session identifiers | Necessary |
_icgn_first_visit | After 1 year | Incogni | Used to indicate if visitor previously visited Incogni website | Analytical |
_incgn_hoff | Session | Third party (Tune) | Used by Tune to re-engage visitors that are likely to convert to customers based on the visitors’ online behavior across websites. | Analytical |
_sp_id | 2 years | Third party (Snowplow) | Stores user information that is created when a user first visits Incogni website and is updated on subsequent visits. | Analytical |
_sp_ses | 30 minutes | Third party (Snowplow) | Used to identify if the user is in an active session on Incogni website or if this is a new session for a user (i.e. cookie doesn't exist or has expired). | Analytical |
sp | 1 year | Third party (Snowplow) | Stores a server-side collector generated unique identifier for a user that is sent with all subsequent tracking events. | Analytical |
1P_JAR | 1 month | Third party (Google Ads) | Collects statistics on website usage and measures conversions. | Marketing |
NID | 6 months | Third party (Google Ads) | Used to show Google ads in Google services for signed-out users. | Marketing |
DV | 1 day | Third party (Google Ads) | Collects statistics on website usage. | Marketing |
ads/ga-audiences | Session | Third party (Google Ads) | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitors’ online behavior across websites. | Marketing |
_uetsid | 1 day | Third party (Bing) | Used to store and track visits across websites. | Marketing |
_uetsid_exp | Persistent | Third party (Bing) | Contains the expiry date for the cookie with corresponding name. | Marketing |
_uetvid | 16 days | Third party (Bing) | Stores and tracks visits across websites | Marketing |
_uetvid_exp | Persistent | Third party (Bing) | Stores and tracks visits across websites | Marketing |
How can you manage your Cookies preferences?
You can control the Cookies deployed on your devices. The majority of Cookie types can be regulated or eradicated via your web browser's configuration options. It is important to recognize, however, that restricting the acceptance of Cookies may impede the full functionality of our Website, possibly limiting your user experience and access to all offered features.
For detailed instructions on adjusting Cookies preferences within various commonly used browsers, please consult the following directional links:
Also, if you would like to disable marketing cookies, please learn more at Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or http://youronlinechoices.eu. To opt out of Google Analytics for display advertising or customize Google display network ads, please visit the Google Ads Settings page.
Changes to our Cookies Policy
We periodically review and update our Cookies Policy to reflect changes in technology, legal requirements, and our data practices. We will inform you separately in case we make any important changes to this Cookies Policy.
We encourage you to review our Cookies Policy regularly to stay informed about how we use Cookies and related technologies to enhance your user experience. Your continued use of our services after any updates to this policy will constitute your acceptance of our revised Cookies practices.
Contact us
For more information about our privacy practices, or if you have questions, please contact us by email at [email protected].
Our EU representative details:
Surfshark B.V.
KvK number: 81967985
Address: Kabelweg 57, 1014BA Amsterdam, the Netherlands
Email address: [email protected].
Last updated on: Fri, 29 Aug 2025 12:31:51 GMT