Incogni automates broad broker coverage on every plan. DeleteMe leans on human researchers to submit and check removals by hand. Check how their coverage, pricing, and proof compare...
30-day money-back guarantee
Both delist you from data brokers. Incogni automates requests at scale; DeleteMe puts researchers on every opt-out.
Every plan automatically covers 420+ brokers (number verified by Deloitte); unlimited custom removals on higher plans.
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Researchers review each report and submit opt-outs by hand, following up repeatedly with major brokers.
Choose Incogni for lower-cost automation and unlimited custom removals, or DeleteMe if you'd rather have human-led removals.
Weigh lower recurring subscription costs against a legacy service built around manual submissions.¹
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Both cover 420+ brokers. Standard costs $7.99/mo, Unlimited adds custom removals for $14.99/mo.
Standard ($10.75/mo) and Premium ($15/mo) cover 850+ brokers each. Both tiers include manual custom removal requests.
Choose Incogni for lower recurring costs, or select DeleteMe if you want a team to handle all removal requests for you.
With Incogni, one rate covers five people. DeleteMe sells couple and family tiers, and its family plan also caps at four.¹
Incogni Family ($15.99/mo) includes automated removals from 420+ brokers. Unlimited ($22.99/mo) adds unlimited custom removals.
Both tiers include automated and custom removals. DeleteMe charges $19.08/mo for couples and $27.42/mo for families.
Incogni provides more affordable family plans, while DeleteMe may be suitable if you prefer assistance with removals.
Incogni achieves a higher removal rate with the same scan frequency, while DeleteMe's strength lies in its human-assisted opt-out process.
The vast majority of pages covered by DeleteMe are available only through custom removals, capped at 40 / 60 a year.
DeleteMe covers only 85+ pages on its Standard plan, Incogni covers 420+ pages on every plan.
DeleteMe users are allowed only 40 custom requests per year (or 60 with a Premium plan).
Major names, like Whitepages, Intelius, and Spokeo, are covered by both services.
DeleteMe stands alone with no bundling. Incogni pairs with Surfshark and Coveron for a more complete privacy setup.
Combines Unlimited removal with Coveron: $1M insurance plus dark web and TransUnion monitoring. US only.
Pairs Incogni with a VPN, alternative ID, ad blocker, antivirus software, breach alerts, and up to $1M identity theft coverage.
Includes a disposable email address and phone number as standard features.
Prices are calculated assuming annual billing. The cost per automated broker removal is calculated based on the actual, not the claimed, number of covered brokers.
Users report fewer broker listings, affordable hands-off removals, and ongoing protection as profiles reappear.
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A Trustpilot user switched from manual removal to Incogni—six months later, exposure fell from 160+ sites to about 39.²
A Reddit reviewer's top pros: affordable pricing, effective custom and automated removal, and no manual opt-outs or CAPTCHAs.³
Reddit users say the dashboard marks removals "completed" without screenshots or before/after proof.⁴
Users value DeleteMe's human-reviewed reports and ongoing broker follow-ups. Long-term users say it delivers real removals.
A Trustpilot user is "very impressed how thorough DeleteMe has been," citing human-curated progress reports.⁵
Reddit users note that DeleteMe's results vary—solid with some brokers, less satisfying with others.⁶
Reddit users see DeleteMe as an established service that handles repeat opt-outs and follow-ups.⁶
Independently verified by Deloitte with a SOC 2 Type 2 examination, giving strong external validation.
Deloitte independently verified Incogni's broker coverage, recurring removals, deletion confirmations, and no data sale.⁷
Incogni has far more Trustpilot reviews than its competitors, offering more social proof.
Operates under four major privacy frameworks. EU-based data infrastructure with AES-256-GCM encryption.
DeleteMe holds SOC 2 and ISO 27001 plus an A+ BBB rating, though parent Abine had a past cloud exposure on another product.
Rare dual certification: SOC 2 held continuously since 2021, ISO 27001 independently audited and added in 2026.
Abine Inc. holds an A+ BBB rating, and 72% of its Trustpilot reviews are five-star—consistent signals across platforms.
In Consumer Reports' testing of data removal services, DeleteMe hit a one-month removal rate of only 20%.
Start with how involved you want to be—fully automated coverage, or human-reviewed removals handled for you.
You want lower-cost automated coverage on every plan, unlimited custom removals, and independently tested effectiveness.
You prefer human-reviewed privacy reports and researcher-submitted removals, and don't mind paying more for that hands-on service.
Before you buy, note DeleteMe's refund window closes at your first Privacy Report—not a full 30 days like Incogni's guarantee.
Protecting your personal information is simple and intuitive with Incogni.
Step 1
Create an account and provide basic information.
Step 2
Grant us the right to legally send requests on your behalf with just a few clicks.
Step 3
We automatically identify and submit removal requests to data brokers.
Step 4
Monitor the data removal progress in real time and submit extra links via Custom Removals.
If we don't meet your expectations, contact our 24/7 Customer Support Team within 30 days of signing up, and we'll refund the full amount paid.
1 Prices are calculated based on annual subscriptions.
2 https://se.trustpilot.com/reviews/660727a51a500aedb54c4dbd
4 https://www.reddit.com/r/de_EDV/comments/1j463tw/was_haltet_ihr_von_incogni/?tl=en
