Incogni vs Onerep: How their data removal compares

Onerep specializes in US people-search sites with visible takedown proof. Incogni helps remove data across 420+ brokers in 34 countries. See how they compare...

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At a glance

Both send removal requests for you, but the plans, coverage, and evidence you receive differ.

Incogni’s strength: reach and proof

420+ brokers across many categories and 35 countries, 170+ private-database brokers, and independently verified key claims.

Onerep’s strength: people-search depth

Deep US people-search coverage, monthly reporting, and the best per-person family price.

What to weigh

Consider Incogni for broad coverage on every plan. Onerep can fit if a six-person family plan matter.

Individual plans, compared

Entry pricing is nearly identical, so the difference is footprint: broker breadth and custom removals vs people-search depth.¹

Incogni: Standard and Unlimited plans

Standard is $7.99/mo; Unlimited is $14.99/mo. Both cover 420+ brokers; Unlimited adds custom removals.

Onerep: Individual to Pro

Individual is $8.33/mo; Pro is $15.95/mo. Pro adds custom removals and 559 private-database brokers.

What to consider

Incogni keeps its 420+ broker coverage consistent. Onerep requires Pro for private-database brokers and custom removals.

Family and group plans

Incogni keeps its 420+ broker coverage consistent. Onerep requires Pro for private-database brokers and custom removals.¹

Incogni: Family and Family Unlimited

Incogni Family ($15.99/mo) includes automated removals from 420+ brokers. Unlimited ($22.99/mo) adds unlimited custom removals.

Onerep: Family and Family Pro

Family covers six people at $15/mo; Family Pro costs $29.95/mo and adds custom removals plus 559 private-database brokers.

What to consider

Onerep's six-person entry price is slightly lower. Incogni gives custom removals and private-database coverage for less.

How the removal engines compare

OneRep rescans more often, but its removal effectiveness hasn’t been independently tested. Both services offer human help for complex cases and custom removals on higher-tier plans.

Removal method

Automated requests, human-assisted if needed

Recurring scans and requests

Every 60 days (public brokers) / 90 days (private brokers)

Every 30 days

Removal rate (after 30 days)

76.6% (per 2025 academic study)

Not independently tested

Proof of removal

Live dashboard status per request

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Where coverage differs

Incogni covers 420+ brokers. Onerep divides public-site and private-database broker coverage between its plans.

Private-database brokers

Incogni includes 170+ private-database brokers in every plan. Onerep added private-broker coverage to Pro plans in May 2026.

International coverage

GDPR, CCPA, and PIPEDA-backed removals across 34 countries. Onerep is US-only.

People-search sites

Onerep lists 300+ people-search sites on all plans. About 120 are mirror sites, leaving roughly 193 unique sites.

Beyond removal: extras and bundles

Onerep comes only as a standalone product. Incogni comes in bundles for monitoring, insurance, and security.

Incogni Protect

Combines Unlimited removal with Coveron: $1M insurance plus dark web and TransUnion monitoring. US only.

Surfshark One+

Pairs Incogni with a VPN, alternative ID, ad blocker, antivirus software, breach alerts, and up to $1M identity theft coverage.

Onerep is solely a data-removal product

Onerep comes only as a standalone product.

Value for money and refund terms

Prices are calculated assuming annual billing. The cost per automated broker removal is calculated based on the actual, not the claimed, number of covered brokers.

Lowest individual price

$7.99/mo (Standard)

$8.33/mo (Individual)

Highest individual price

$14.99/mo (Unlimited)

$15.95/mo (Pro)

Cost per automated broker

~$0.02/mo (Standard)

~$0.027 / mo (Individual)

Billing

Monthly and annual

Money-back/risk-free policy

30-day, money-back guarantee

Free trial

No free trial or free tier

Five-day trial

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What Incogni users say

Users cite Incogni’s broad automated coverage, transparency compared with Onerep, and simple setup with a hands-off dashboard.

Broad automated coverage

Reddit users say Incogni submits automated requests to a wider range of brokers—one reports over 70 services contacted.²

Preferred for transparency

Some Reddit users prefer Incogni after comparing the services, citing its transparency and Onerep’s ownership concerns.³

Simple, hands-off automation

A Reddit reviewer praised Incogni’s easy setup, clear dashboard, and hands-off approach to automated and custom removals.⁴

What Onerep users say

Users value Onerep’s reports and reduced exposure, but the founder controversy leads many to prefer more transparent alternatives.

Monthly reports and dashboard

Trustpilot reviewers value the monthly progress reports, saying they show clearly what's been found and removed.⁵

People-search sites exposure

Users say Onerep can reduce listings tied to names, addresses, and relatives, though results aren’t instant.⁶

Alternatives seen as safer

Reddit comparisons favor more transparent services, saying the founder controversy outweighs Onerep’s low price.⁷

Can you trust Incogni?

Incogni supports its removal claims with independent testing and verification, not just product reporting.

Independent study result

Incogni recorded a 76.6% removal rate in 2025 peer-reviewed study.

Independent verification

Deloitte independently verified Incogni's coverage of 420+ brokers.

Verified process claims

Deloitte verified claims of Incogni submitting recurring requests, and having 245M+ requests processed (as of July 2025).

Can you trust Onerep?

Onerep provides some meaningful transparency and has external security assurance, but the ownership conflict remains unresolved.

Independent security review

Onerep has completed a SOC 2 Type 2 examination, which assesses controls for handling customer data.

Coverage transparency

Onerep publishes its covered-site list and separates public-site coverage from Pro-only private-database broker requests.

Ownership conflict

Its CEO has ties to people-search businesses, including Nuwber. Mozilla ended its partnership after this was revealed.

So which one should you choose?

Choose the service that fits your real needs, and household size—not the one with the longest feature list.

Incogni may suit you if...

You want 420+ brokers on every plan, recurring requests, and independently verified key claims.

Onerep may suit you if...

You value public-profile matching, monthly rescans, and an entry-level family plan for six people.

Weigh carefully if...

You need private-database broker coverage without upgrading, or Onerep’s ownership history gives you pause.

Get started in minutes

Protecting your personal information is simple and intuitive with Incogni.

Step 1

Sign up

Create an account and provide basic information.

Step 2

Give permissions

Grant us the right to legally send requests on your behalf with just a few clicks.

Step 3

We get to work

We automatically identify and submit removal requests to data brokers.

Step 4

Track progress

Monitor the data removal progress in real time and submit extra links via Custom Removals.

30-day money-back guarantee on all Incogni plans

If we don't meet your expectations, contact our 24/7 Customer Support Team within 30 days of signing up, and we'll refund the full amount paid.

¹ Prices are calculated based on annual subscriptions.

² For discussion of that topic, see these Reddit threads: u/nedoeva, "Services Like Incogni", Reddit, https://www.reddit.com/r/privacy/comments/1kx3xho/services_like_incogni/; u/Userar, "Incogni vs Onerep", Reddit, https://www.reddit.com/r/CyberSecurityAdvice/comments/1g4ytm3/incogni_vs_onerep/.

³ You can find more comments on this topic in these Reddit threads: u/Userar, "Incogni vs Onerep"; u/Good_Guide, "Switching from Onerep. Any Advice?", Reddit, https://www.reddit.com/r/onlineprivacy/comments/1bkusir/switching_from_onerep/; u/LegDayIzGud, "I Gave Away All of My Privacy and Data and Don't Know What To Do", Reddit, https://www.reddit.com/r/privacy/comments/1cqcsij/i_gave_away_all_of_my_privacy_and_data_and_dont/.

⁴ Source: u/Avah_Blossom, "Incogni Review: My Experience Using It for Data Removal", Reddit, https://www.reddit.com/r/CyberAdvice/comments/1l3no4j/incogni_review_my_experience_using_it_for_data/.

⁵ For reviews regarding the user experience, check the "User experience" tab in the "What people talk about most" section of OneRep's Trustpilot page: https://www.trustpilot.com/review/onerep.com.

⁶ For more reviews and comments on this topic, check these Reddit threads: u/Ipath77, "Data Removal Websites, i.e., DeleteMe, Onerep", Reddit, https://www.reddit.com/r/privacy/comments/14iq1k6/data-removal-websites-ie-deleteme-onerep/; u/Ziah70, "Best Online Data Removal Service?", Reddit, https://www.reddit.com/r/privacy/comments/1dsjp9b/best-online-data-removal-service/.

⁷ There are some threads on this topic: u/ForsakenFarm, "I Made a Comparison Table to Find the Best Data Removal Service", Reddit, https://www.reddit.com/r/onlineprivacy/comments/1bjbguh/i_made_a_comparison_table_to_find_the_best_data/; u/Ziah70, "Best Online Data Removal Service".