Incogni vs Optery: Broad coverage vs screenshot proof

Both help reduce your exposure to data brokers, but they take different approaches. How does Optery really stack up against Incogni? Take a closer look...

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At a glance

These services compete in the same category, but they serve different use cases.

Incogni’s core strength

Every plan covers 420+ data brokers, including marketing, risk, and financial brokers, not just people-search sites.

Optery’s core strength

Free scan works for DIY opt-outs, higher plans add before-and-after removal proof, and the basic plan covers a solid broker count.

What to weigh

Want broad coverage with Deloitte-verified claims at one price? Choose Incogni. Want screenshots and a free scan? Choose Optery.

Individual plans, compared

Optery’s coverage scales with price; Incogni covers the full list of brokers on the entry plan.¹

Incogni: Standard and Unlimited plans

Standard costs $7.99/mo. Unlimited costs $14.99/mo and adds unlimited custom removals.

Optery: Core to Ultimate

Prices range from $3.99/mo to $24.99/mo. Coverage rises from 375+ sites to 630+.

What this means

Incogni keeps automated coverage consistent. Optery lets you choose between lower cost and wider listed coverage.

Family and group plans

Incogni covers five people per plan. Optery’s family option needs a separate account per person, with tiered discounts.¹

Incogni: Family and Family Unlimited

At $15.99/mo, Incogni Family covers 420+ brokers automatically. Unlimited costs $22.99/mo and adds unlimited custom removals.

Optery for Family

Each member gets their own individual-plan account, with discounts ranging from 20% for two people to 30% for four or more.

What to consider

Incogni keeps it simple with one flat price for the household. Optery lets you mix and match plans as the group grows.

How the removal engines compare

Incogni offers consistent, broad coverage with higher verified effectiveness, while Optery specializes in visual removal proof and a helpful free exposure scanner.

Removal method

Automated requests, human-assisted if needed

Recurring scans and requests

Every 60 days (public brokers) / 90 days (private brokers)

Every 30 days (paid plans) / 90 days (free tier)

Removal rate (after 30 days)

76.6% (per 2025 academic study)

68% removal rate in the same study; 58% (per Consumer Reports)

Proof of removal

Live dashboard status per request

before-and-after screenshots / live dashboard status

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Where coverage differs

Optery focuses primarily on people-search sites. Incogni also targets other broker categories and operates in more countries.

Broader broker types

Incogni helps remove data from marketing, risk-mitigation, and financial databases, not just people-search sites.

Same engine, every plan

Incogni runs the same 420+ data brokers in automated removals on every plan, with no coverage gated behind a pricier tier.

Optery’s widest reach is top-tier

Optery's Ultimate plan gives you a broader range (630+ sites) and also custom removals, but at a higher cost.

Beyond removal: extras and bundles

Optery focuses on removal and reporting. Incogni offers optional products and bundles for additional protection.

Incogni Protect

Combines Unlimited removal with Coveron: $1M insurance plus dark web and TransUnion monitoring. US only.

Surfshark One+

Pairs Incogni with a VPN, alternative ID, ad blocker, antivirus software, breach alerts, and up to $1M identity theft coverage.

Optery’s reporting tools

Optery’s extra value is transparency, screenshot proof, and a free scan, rather than a security bundle.

Value for money and refund terms

Prices are calculated assuming annual billing. The cost per automated broker removal is calculated based on the actual, not the claimed, number of covered brokers.

Lowest individual price

$7.99/mo (Standard)

$3.99/mo (Core)

Highest individual price

$14.99/mo (Unlimited)

$24.99/mo (Ultimate)

Cost per automated broker

~$0.02/mo (Standard)

~$0.01/mo (Core)

Billing

Monthly and annual

Money-back/risk-free policy

30-day, money-back guarantee

Free trial

No free trial or free tier

Free plan (Basic) without automated removals

Get started

What Incogni users say

Users see Incogni and Optery as complementary and value its ability to find and resubmit requests when data reappears.

Complementary to Optery

Users often see Optery and Incogni as complementary: Optery shows exposed profiles, while Incogni automates broader removals.²

Ongoing process

A Trustpilot user says Incogni identifies sites that re-list personal data and automatically resubmits removal requests.³

Custom requests stand out

Unlimited lets users request removals from sites outside Incogni’s standard coverage—a feature many value.⁴

What Optery users say

Users praise Optery’s free scans and visible evidence, but say broader coverage and automation require higher-priced tiers.

Free scanning and transparency

Users say the free tier finds exposed profiles and provides PDF reports with opt-out links and screenshots.⁵

Visibility over volume

Users value seeing where data appears, with before-and-after screenshots rather than status labels like “submitted.”⁶

It may take time to see results

Reddit reviewers report Optery reduces data-broker exposure effectively, but results can take a few months.⁷

Can you trust Incogni?

Tested side by side, Incogni beat Optery—and it's the only one of the two with a Deloitte limited assurance report.

Led the field at 76.6% removal effectiveness

Incogni had the highest removal effectiveness of all services tested in the 2025 study.

The only Deloitte-assured remover

No other removal service has had its process independently verified by Deloitte, which confirmed 245M+ removals.

Nearly 3,000 Trustpilot reviews

With 2,900+ reviews and 2,100+ at five stars, Incogni has more consumer validation than any standalone competitor.

Can you trust Optery’s claims?

Optery is a strong, transparent service, but a couple of trade-offs are worth weighing before you subscribe.

Widest coverage is top-tier only

Optery’s fullest coverage needs the $249/yr Ultimate tier. Its Core tier caps sites well below that.

Independently tested at ~68%

Optery scored around 68% in independent testing—solid, but below Incogni’s 76.6%.

Trustpilot reviews

Fewer people have reviewed Optery on Trustpilot, but those who did mostly gave it five stars.

So which one should you choose?

Choose based on your goal: visible removal proof or broader removal across more broker types.

Incogni may suit you if...

You want broader removal coverage than Optery—across many broker types, on every plan, at a lower price than Optery’s top tier.

Optery may suit you if...

You specifically want before-and-after screenshot proof of each removal and a free scan tier to test exposure first.

Reconsider Optery if...

Budget and breadth matter most. Its widest coverage requires the $249/yr Ultimate tier, and it focuses on people-search sites.

Get started in minutes

Protecting your personal information is simple and intuitive with Incogni.

Step 1

Sign up

Create an account and provide basic information.

Step 2

Give permissions

Grant us the right to legally send requests on your behalf with just a few clicks.

Step 3

We get to work

We automatically identify and submit removal requests to data brokers.

Step 4

Track progress

Monitor the data removal progress in real time and submit extra links via Custom Removals.

30-day money-back guarantee on all Incogni plans

If we don't meet your expectations, contact our 24/7 Customer Support Team within 30 days of signing up, and we'll refund the full amount paid.

¹ Prices are calculated based on annual subscriptions.

² For discussion of that topic, see these Reddit threads: u/[deleted], "Optery vs Surfshark Data Removal", Reddit, https://www.reddit.com/r/Optery/comments/1px4dt3/optery_vs_surfshark_data_removal/; u/nedoeva, "Services Like Incogni", Reddit, https://www.reddit.com/r/privacy/comments/1kx3xho/services_like_incogni/.

³ Source: Mickey White, "They Do a Very Good Job of Erasing Your Data…", Trustpilot review of Incogni, May 13, 2026, https://www.trustpilot.com/reviews/6a04d7c8aa614a38dbc31429.

⁴ You can read the full review here: u/Unridolux, "Incogni Review from a Long-Term User", Reddit, https://www.reddit.com/r/Incogni_Official/comments/1pizzdm/incogni_review_from_a_long_term_user/.

⁵ You can find more comments on this topic in these Reddit threads: u/opterology, "What Is an Exposure Report", Reddit, https://www.reddit.com/r/Optery/comments/12btqfw/what_is_an_exposure_report/; u/BothBug5470, "DeleteMe Alternative", Reddit, https://www.reddit.com/r/hacking/comments/13kdzy0/deleteme_alternative/.

⁶ For more reviews and comments on this topic, check this Reddit thread: u/opterology, "What Is an Exposure Report".

⁷ You can find Reddit threads with user reviews spanning three to six months of use: u/mitchare, "Tried Optery for a Few Months, Here's My Honest Take", Reddit, https://www.reddit.com/r/Optery/comments/1vpsdrp/tried_optery_for_a_few_months_heres_my_honest_take/; u/Tomcat2048, "Optery Just Works: 6-Month Review", Reddit, https://www.reddit.com/r/Optery/comments/1guf2yt/optery_just_works_6_month_review/.