Cookie Policy
General information
When you use the Incogni website www.incogni.com (‘Website’), we may use cookies, pixels and similar technologies (all together ‘Cookies’) to ensure the proper functioning of the Website and to improve our services and the Website.
This cookies policy (‘Cookies Policy’) is an integral part of Incogni’s Privacy Policy and it explains:
- what Cookies are;
- why we use Cookies;
- how we classify Cookies and what type of Cookies we use;
- how to manage Cookie preferences.
What are cookies?
Cookies are small data files stored on your devices (like computers and smartphones) when you visit our Website. Cookies serve various functions, from improving Website performance to enabling personalized user experiences (e.g. to remember your password) and maintaining secure and necessary communications.
For more comprehensive information about Cookies and their roles, informational resources such as https://knowcookies.com/ or https://allaboutcookies.org/ are available.
Why do we use Cookies?
We use Cookies for various purposes, including:
- to ensure the efficient and secure functioning of the Website and its functionalities;
- to detect and prevent fraud;
- to remember visitors‘ preferences on the Website;
- to recognize returning visitors to the Website;
- to analyze your browsing habits and to personalize your browsing experience;
- to offer discounts;
- to gather statistical information about the number of visitors to the Website and their use of the Website;
- to display advertisements and customized advertisements.
How do we classify the Cookies we use on our Website?
Cookies may be categorized using various criteria, such as by the entity managing them (the source of the cookies), the duration for which they are active (cookie lifespan), or their intended function (the purpose of the cookies).
Below we describe how we classify Cookies:
By origin: | First-party cookies: these cookies are set directly by us |
Third-party cookies: these cookies are set on users' devices by third-party services integrated into our Website |
By duration: | Session cookies: these short-lived cookies disappear once you end your browsing session and close the browser |
Persistent cookies: these cookies stay on your device for a predetermined period ranging from several days up to several years, or until you choose to manually remove them |
By purpose: | Essential (necessary) cookies: these cookies are crucial for the core operations of our Websites, and they're automatically placed on your devices to keep things running smoothly—no explicit consent is needed |
Analytic cookies: these cookies help us to understand your browsing behavior. They track which parts of our Website you find most engaging and flag any areas where you encounter an error. They allow us to make improvements to our Websites and analyze their performance. This category encompasses third-party cookies. The complete list of our third-party service providers is available in the "Third-Party Service Providers" section of the Cookie Policy. | |
Marketing cookies: these cookies are used to track user activity and sessions so that we can deliver a more personalized service. Marketing cookies are set by third parties with whom we execute marketing campaigns and allow us to provide marketing relevant to you. This category encompasses third-party cookies. The complete list of our third-party service providers is available in the "Third-Party Service Providers" section of the Cookie Policy. |
What types of Cookies do we use?
Our website employs third-party Cookies to support a variety of functions. While some are vital for our website's operations, others fulfill ancillary roles. These cookies contribute to efficient traffic distribution across our servers and assist us in recognizing issues related to website security or performance. Additionally, they play a part in refining our product offerings, shedding light on user engagement for the improvement of our services, and informing our marketing and communication strategies.
We may occasionally test new cookies on our Website, and any that are permanently adopted will be added to the tables below.
Our Website employs the following first-party cookies:
Cookie name | Cookie expiry | Provenance | Purpose | Cookie category |
_inco-* | Never | Incogni | Required for application to run. | Essential (necessary) |
_icgn_first_visit | After 1 year | Incogni | Used to indicate if visitor previously visited Incogni Website. | Analytical |
_sp_id | 2 years | Incogni (Snowplow) | Stores a unique user identifier created on first visit and updated on subsequent visits to the Incogni Website. Data is processed internally. | Analytical |
_sp_ses | 30 minutes | Incogni (Snowplow) | Used to identify whether the user is in an active session on the Incogni Website or starting a new session. Data is processed internally. | Analytical |
sp | 1 year | Incogni (Snowplow) | Stores a server-side collector generated unique identifier for a user that is sent with all subsequent tracking events. Data is processed internally. | Analytical |
Third-party service providers we currently use and with whom we share data include:
Service provider | Purpose | Link to Privacy Policy | How to disable cookies |
Apple | Essential (necessary) | Cannot be turned off. | |
Cloudflare | Essential (necessary), Security | Cannot be turned off. | |
Analytical, Marketing | |||
Iterable | Analytical, Marketing, Essential (necessary) | Please change your browser settings to disable cookies. | |
Mailchimp | Analytical, Marketing | Please change your browser settings to disable cookies. | |
Meta (Facebook) | Analytical, Marketing | ||
Microsoft | Analytical, Marketing | Please change your browser settings to disable cookies. | |
Paddle | Essential (necessary) | Cannot be turned off. | |
Paypal | Essential (necessary) | Cannot be turned off. | |
TVSquared | Analytical, Marketing | ||
Trade Desk | Analytical, Marketing | ||
Typeform | Essential (necessary), Analytical | Please change your browser settings to disable cookies. | |
Zendesk | Essential (necessary) | https://www.zendesk.co.uk/company/agreements-and-terms/privacy-notice/ |
How can you manage your Cookies preferences?
Cookie controls on our Website
You can change or withdraw your consent for non-essential cookies at any time. To manage your cookie preferences, please click on the "Manage cookies" link located in the footer of our Website.
If you have updated your consent status, any cookies previously stored in your browser will remain, but we will no longer collect information from them. You can remove these stored cookies by adjusting your browser settings, as explained below.
Cookie controls through your browser settings
You can control the Cookies deployed on your devices. The majority of Cookie types can be regulated or eradicated via your web browser's configuration options. It is important to recognize, however, that restricting the acceptance of Cookies may impede the full functionality of our Website, possibly limiting your user experience and access to all offered features.
For detailed instructions on adjusting Cookies preferences within various commonly used browsers, please consult the following directional links:
Also, if you would like to disable marketing cookies, please learn more at the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or http://youronlinechoices.eu.
COUNTRY-SPECIFIC PROVISIONS
For users in the United States
“Do Not Sell or Share My Personal Information”
We do not sell your personal information. We share information collected by cookies with our partners for marketing and data analytics purposes. Specifically, analytical cookies assist us in understanding how visitors use our Website. Marketing cookies, on the other hand, are used to display advertisements about our Service that are more relevant to you.
In compliance with relevant privacy laws, such as the CCPA, you have the right to opt out of the processing of your personal data by third-party cookies. To exercise this right upon your initial visit to our Website, please click the "Cookie settings" link found on the cookie banner. Should you wish to change your mind later, you can adjust your cookie preferences at any time by using the "Manage cookies" link located in the footer of our Website.
Do-not-track signals and similar mechanisms
“Do not track” (DNT) is a privacy preference that web users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our Service through cookies and similar technologies, and that is why we provide the variety of opt-out mechanisms listed above. However, we do not currently recognize or respond to browser-initiated DNT signals.
Changes to our Cookies Policy
We periodically review and update our Cookies Policy to reflect changes in technology, legal requirements, and our data practices. We will inform you separately in case we make any important changes to this Cookies Policy.
We encourage you to review our Cookies Policy regularly to stay informed about how we use Cookies and related technologies to enhance your user experience. Your continued use of our services after any updates to this policy will constitute your acceptance of our revised Cookies practices.
Contact us
For more information about our privacy practices, or if you have questions, please contact us by email at [email protected].
Our EU representative details:
Surfshark B.V.
KvK number: 81967985
Address: Kabelweg 57, 1014BA Amsterdam, the Netherlands
Email address: [email protected].
Last updated on: Thu, 23 Apr 2026 11:31:59 GMT