Personal data removals, verified.
Data removals you can trust
The Incogni difference
Removing your data means handling your data. Here's how we protect it and stay true to our commitment to data privacy.
Most companies ask you to trust them blindly. We do things differently.
Incogni was built by cybersecurity professionals to take on the data-brokerage industry—and we've spent the years since proving, publicly and through third parties, that we’re up to the task.
We independently verify our work
Our removal numbers aren't just self-reported. A Big Four firm reviewed how many brokers we cover, how often we follow up, and how many requests we'd sent.
We share what we find, including the limits
Data brokers can relist consumer profiles after removal. Some records can't be removed at all. We'd rather tell you that upfront than let you find out later.
Your data is safe with us
We hold some of the same information data brokers do. The difference is that we acquire it with your consent, never sell it, only use it to remove your data from the web, and ensure it's kept safe.
Reviewers who tested it, not just read about it
These outlets signed up, used the service with their own data, and published what happened.
PCMag MagazineEditors’ Choice 2026
All about CookiesEditors’ Choice 2026
PCWorldEditors’ Choice 2026
Independently verified
We asked Deloitte to check our work
In 2025, Deloitte carried out a limited assurance engagement on how Incogni operates—the first in the data removal industry. Under the ISAE 3000 standard, they reviewed our records and confirmed what we'd been claiming.
In August of 2025, Deloitte verified that:
Incogni covers more than 420 data brokers with removal requests and receives removal confirmations from more than 420 data brokers.
Incogni doesn't sell customer data. Deloitte provided limited assurance that Incogni hadn't sold any of its customers' personal information during the 12-month review period.
Incogni re-sends removal requests at intervals not exceeding 60 days for public-database brokers and 90 days for private-database ones, unless you're already on a broker's suppression list.
Incogni had processed more than 245 million removal requests on behalf of customers.
Deloitte's Independent Limited Assurance Report
How we protect your data
Encrypted in transit and at rest
Your information is encrypted while it travels between you and Incogni, and while it sits on our servers.
Only the people who need it can reach it
Access to customer data is limited by role and logged. We review those logs.
Backed up and recoverable
Account data is backed up so it can be restored if something goes wrong.
Physically protected
Our servers are located in access-controlled facilities.
We uncover the truth behind the data industry.
Through original research and surveys, we shine a light on how personal data is collected, sold, and used—and turn findings into action.
The paperwork
Everything we've referenced above, in full.
- See report
Independently verified by Deloitte
Incogni’s data removal practices have been independently assessed by Deloitte—confirming verified removals from 420+ brokers, recurring protection, and over 245 million removal requests processed.
- SOC 2 Type 2
Policy documents
- Privacy policyOpen Privacy policy (opens in a new tab)
- Terms of serviceOpen Terms of service (opens in a new tab)
- Cookie policyOpen Cookie policy (opens in a new tab)