Incogni reviews: why experts and customers trust us with their data removals
You don't have to take our word for it. See what independent auditors, tech reviewers, and our own customers have said about Incogni.
30-day money-back guarantee
Backed by independent verification, not just marketing claims
SOC 2 Type 2, data security and operational excellence
.png?prefix=blog%2Fmedia)
PCWorld Editors' choice with 4.5/5 rating
%20(1).svg?prefix=blog%2Fmedia){kind=icon}
2026 Editors’ Choice - Best Overall Data Removal Service
.png?prefix=blog%2Fmedia)
A+ rating for trustworthy business practices
Incogni is committed to safeguarding your data.
What independent experts say
Incogni consistently receives positive reviews from trusted privacy and tech-focused outlets.
TechRadar Verdict: 4.5/5
"Incogni offers one of the most efficient and accessible data removal services in 2026"
SecurityScore: 9.7/10
"As far as data removal services go, Incogni is among the best."
Our rating: 4.7/5
Ultimately, Incogni is worth the investment, as it’ll effectively scrub the web of your PII"
.svg?prefix=blog%2Fmedia){kind=logo}
Editors' Choice: rated Outstanding
"Incogni is an easy, effective, and trustworthy data removal service"
Good reviews aren't a coincidence
Our marketing claims are backed up with verifiable proof.
Set and forget
The Removal Engine sends and re-submits requests automatically, so removed data doesn't quietly reappear.
Simple dashboard, clear tracking
See exactly which brokers were contacted and what's been removed, with regular progress updates.
Extra value with Surfshark
You can bundle Incogni with Surfshark's VPN and other privacy tools for even better overall value.
Real peace of mind
Users often say it's the first time they realized just how exposed they were.
Our users' point of view
Verified reviews Incogni users have left on Trustpilot, reflecting the everyday experience behind our overall rating.
.svg?prefix=blog%2Fmedia){kind=small}
Mark, United States
"Seamless, easy to use website. I feel more secure with less data brokers having my information."
Jonathan, United States
"Got a lot of my private information off the internet and still keep watching for more."
Shelly, United States
" Found 100's of sites to contact on my behalf. Excellent service with great progress update and a family plan👍🏾"
Don, United States
"1. Easy to register to use the service. 2. Reasonable Price 3. Montly Progress Reports"
Not yet convinced?
Let Incogni find your exposed data and help take it down for you. Try it risk-free for 30 days, with a money-back guarantee.
.png?prefix=blog%2Fmedia)
Is Incogni legit and safe to use?
Incogni holds SOC 2 Type 2 verification and uses AES-256 encryption, one of the top standards in the cybersecurity world.
Part of the Surfshark family
Incogni was built by the same teams that built Surfshark VPN, a trusted global data privacy brand which is safe and reliable.
Built on GDPR, CCPA, and UK GDPR
Removal requests are legally backed by global privacy laws, giving Incogni standing to request the removal of your personal data.
Independently verified by Deloitte
Incogni's removal volume and success rate have been verified by Deloitte, an independent auditing firm.
What data removal services can't do
With full transparency, we want users to know the limitations of data removal services, even our own.
Removals aren't instant
Brokers get 30–45 days to comply with a request under most privacy laws.
Spam relief isn't guaranteed
Less exposure reduces unwanted contact, but removals aren't anti-spam tools.
Public records stay public
Government records, court filings, and social media can't be removed by most services.
Leaked data is out of scope
Removals target legal directories, not leaks with criminal underpinnings.
Get started in minutes
Protecting your personal information is simple and intuitive with Incogni.
Step 1
Sign up
Create an account and provide basic information.
Step 2
Give permissions
Grant us the right to legally send requests on your behalf with just a few clicks.
Step 3
We get to work
We automatically identify and submit removal requests to data brokers.
Step 4
Track progress
Monitor the data removal progress in real time and submit extra links via Custom Removals.
Have more questions?
Yes. Incogni's Removal Engine finds and sends removal requests to 420+ data brokers (automatically), then resubmits every 60/90 days so your data is less likely to resurface. Independent testing puts its success rate at 76.6%, and Deloitte has verified its removal volume. First results usually land in 30–45 days.
Incogni's main competitors in data removal include DeleteMe, Optery, Aura, and OneRep. They differ on broker coverage, custom removals, and pricing. See our breakdowns: Incogni vs DeleteMe, Incogni vs Optery, Incogni vs Aura, and Incogni vs OneRep.
At $7.99/mo (annual Standard), Incogni is among the most affordable removal services, and our 420+ data broker list is covered no matter which plan you have. Unlimited ($14.99/mo) adds the Exposure Scanner for finding your exposures across the web, and a monthly Risk Assessment.
Incogni is legit - the clearest proof is Deloitte's independent assurance report—the first in the data removal industry, verified under the ISAE 3000 standard. We also have a BBB A+ rating, multiple Editors' Choice awards, and thousands of 5-star reviews from Trustpilot. Incogni is operated by the globally trusted brand Surfshark.
At this time, Incogni does not offer a free trial. However, we do provide a 30-day, money-back guarantee if you’re not satisfied with our service—just contact Customer Support and let us know before the 30 days are up.
No. We only use the information you give us to identify and help remove your exposed records from data brokers—we never sell or share it for any other purpose, and data brokers cannot legally use this information for any other purpose. Deloitte has independently confirmed this.
We send removal requests in the US, Canada, the UK, Switzerland, Norway, Iceland, Liechtenstein, the Isle of Man, and all 27 EU countries—35 in total, under one plan, with no separate regional pricing.
Plans start at $7.99/month billed annually. There are four tiers: Standard ($7.99/mo), Unlimited ($14.99/mo), Family ($15.99/mo), and Family Unlimited ($22.99/mo). The Unlimited tiers add unlimited custom removals for sites the Removal Engine doesn't cover automatically.
Standard covers automated removal from all 420+ data brokers and 24/7 live chat support. Unlimited Plans include everything in Standard, plus the Exposure Scanner and Risk Assessment, and live phone support. Family plans are ideal for groups and allow for easy management under one account.
30-day money-back guarantee on all Incogni plans
If we don't meet your expectations, contact our 24/7 Customer Support Team within 30 days of signing up, and we'll refund the full amount paid.