See what independent experts, audited data, and real customers say about how Incogni finds your exposed personal information across the web—and helps remove it from data broker databases.
30-day money-back guarantee
Data security and operational excellence
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PCWorld Editors' choice with rating 4.5/5
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2026 Editors’ Choice - Best Overall Data Removal Service
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A+ rating from the BBB for trustworthy business practices
Incogni is committed to safeguarding your data.
Incogni consistently receives overwhelmingly positive reviews from nearly all privacy and tech-focused outlets.
TechRadar Verdict: 4.5/5
"Incogni offers one of the most efficient and accessible data removal services in 2026"
SecurityScore: 9.7/10
"As far as data removal services go, Incogni is among the best."
Our rating: 4.7/5
Ultimately, Incogni is worth the investment, as it’ll effectively scrub the web of your PII"
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Editors' Choice: rated Outstanding
"Incogni is an easy, effective, and trustworthy data removal service"
Incogni helps remove your personal data from 420+ data brokers and almost any website.
The Removal Engine sends and re-submits requests automatically, so removed data doesn't quietly reappear.
See exactly which brokers were contacted and what's been removed, with regular progress updates.
You can bundle Incogni with Surfshark's VPN and other privacy tools for even better overall value.
Users often say it's the first time they realized just how exposed their personal data really was.
A few verified Trustpilot reviews from Incogni users, reflecting the experience behind our 4.3/5 rating from nearly 3,000 reviews.
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"Seamless, easy to use website. I feel more secure with less data brokers having my information."
"Got a lot of my private information off the internet and still keep watching for more."
" Found 100's of sites to contact on my behalf. Excellent service with great progress update and a family plan👍🏾"
"1. Easy to register to use the service. 2. Reasonable Price 3. Montly Progress Reports"
Let Incogni find your exposed data and take it down for you—try it risk-free for 30 days, backed by our money-back guarantee.
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Incogni is built on established company backing and operates under recognized privacy law—not just a promise.
Incogni is one of Surfshark's privacy products, giving it the infrastructure and track record of an established company.
Removal requests are legally backed by global privacy laws, giving Incogni standing to request the removal of your personal data.
Incogni's removal volume and success rate have been verified by Deloitte, an independent auditing firm.
Here's what Incogni doesn't do—so you know exactly what you're signing up for.
Brokers get 30–45 days to comply with a request under most privacy laws.
Less exposure can reduce unwanted contact, but results vary and aren't guaranteed.
Government records, court filings, and social media are outside Incogni's removal scope.
Removal limits future exposure, but can't undo contact from leaks that already happened.
Protecting your personal information is simple and intuitive with Incogni.
Step 1
Create an account and provide basic information.
Step 2
Grant us the right to legally send requests on your behalf with just a few clicks.
Step 3
We automatically identify and submit removal requests to data brokers.
Step 4
Monitor the data removal progress in real time and submit extra links via Custom Removals.
Yes. Incogni's Removal Engine finds and sends removal requests to 420+ data brokers, then re-submits every 60/90 days so your data is less likely to resurface. Independent testing puts its success rate at 76.6%, and Deloitte has verified its removal volume. First results usually land in 30–45 days.
Incogni's main competitors in data removal include DeleteMe, Optery, Aura, and OneRep. They differ on broker coverage, custom removals, and pricing. See our breakdowns: Incogni vs DeleteMe, Incogni vs Optery, Incogni vs Aura, and Incogni vs OneRep.
At $7.99/mo (annual Standard), Incogni is among the most affordable removal services. Unlimited ($14.99/mo) adds custom removals across the web plus the Exposure Scanner and monthly Risk Assessment—so Incogni finds your exposed data and handles removal for you.
Incogni is legit - the clearest proof is Deloitte's independent assurance report—the first in the data removal industry, verified under the ISAE 3000 standard. Add a BBB A+, PCMag and PCWorld Editors' Choice awards, and a 4.3/5 Trustpilot rating from nearly 3,000 reviews. Incogni is operated by Surfshark.
At this time, Incogni does not offer a free trial. However, we do provide a 30-day, money-back guarantee if you’re not satisfied with our service—just contact Customer Support and let us know before the 30 days are up.
No. We only use the information you give us to identify and help remove your exposed records from data brokers—we never sell or share it for any other purpose. Deloitte has independently confirmed this.
We send removal requests in the US, Canada, the UK, Switzerland, Norway, Iceland, Liechtenstein, the Isle of Man, and all 27 EU countries—35 in total, under one plan, with no separate regional pricing.
Plans start at $7.99/month billed annually. There are four tiers: Standard ($7.99/mo), Unlimited ($14.99/mo), Family ($15.99/mo), and Family Unlimited ($22.99/mo). The Unlimited tiers add unlimited custom removals for sites the Removal Engine doesn't cover automatically.
Standard covers automated removal from all 420+ data brokers. Unlimited includes everything in Standard, plus unlimited custom removals—submit any site exposing your data, not just data brokers, for our specialists to handle—and phone support.
If we don't meet your expectations, contact our 24/7 Customer Support Team within 30 days of signing up, and we'll refund the full amount paid.
